Kraken Opus, the leading publisher of large-format, luxury works, is proud to announce an exciting new partnership with cricket icon Sachin Tendulkar, the highest run-scorer in Test history. This evening, the ‘Little Master’ is appearing at the Opus Store, Covent Garden, to mark the first stage of this link-up: the forthcoming Tendulkar Opus and the launch of www.tendulkaropus.com.

Tendulkar Opus
Produced with the full cooperation of Sachin Tendulkar, the Tendulkar Opus is designed to be the ultimate tribute to a living sporting legend. Previously unpublished family pictures, rare memorabilia and stunning action shots complemented by the personal reminiscences of Sachin himself will ensure this Opus is the definitive work on his life and career.

Weighing in at over 30 kilos, 800 pages in length, with each page measuring half a metre square, the Tendulkar Opus will contain exclusive photo shoots and special features with Sachin (and many other famous cricket personalities) among the 1,000 images and 150,000 words. It will also be one of the first Opus editions to incorporate state-of-the-art ‘augmented reality’ technology as part of it’s content.

The Tendulkar Opus will be available from retailers worldwide as a limited edition (number of copies to be confirmed). Each copy will be numbered and personally signed by Sachin who is delighted to be involved. “From speeding balls to incessant travel, movement has been the only constant in my professional life,” he says. “Seeing that captured in static images at such large scale and high quality is a real treat and makes this unique project all the more special. I can’t think of a better way of displaying my life and career than in an Opus.”

Tendulkar Opus Midi Edition and Touch & Turn
Kraken Opus will also offer the Tendulkar Opus Midi Edition, a smaller version of the premium Opus which carries selected brilliant content. The Tendulkar Opus Touch & Turn, a digital version, with additional, music, video and narration features, can be viewed on your PC laptop or television screen.
These two exciting products will deliver the exceptional quality expected from the Opus brand at prices to suit every fan.

Fans can keep up to date with the making of the Tendulkar Opus at where they can access exclusive preview material, on-location footage, behind-the-scenes stories and pictures. Also featuring insider news on Sachin, exclusive interviews, candid photos and videos, kids’ section, interactive features, plus competitions to win signed memorabilia, tendulkaropus.com is set to become the first port of call for millions of Tendulkar admirers around the world.

They will go live on June 18, 2009, but people can register now to be automatically entered into a prize draw to win an item personally signed by Sachin Tendulkar every day until the launch date. The sooner you register, the more chance you have to win.

Sachin Tendulkar is the first cricketer to be honoured with the Opus treatment, reflecting his unparalleled status in the game. As Justyn Barnes, editor of the Tendulkar Opus, says: “The Opus brand is all about celebrating the highest achievers in their fields – whether that is art, sport or entertainment – and Sachin is a true icon, a man who really transcends his sport”.